{"id":644,"date":"2023-05-18T07:41:38","date_gmt":"2023-05-18T13:41:38","guid":{"rendered":"https:\/\/www.tcaclient.com\/awards2023\/?post_type=project&p=644"},"modified":"2023-07-12T09:02:14","modified_gmt":"2023-07-12T15:02:14","slug":"hands-free","status":"publish","type":"project","link":"https:\/\/www.tcaclient.com\/awards2023\/project\/hands-free\/","title":{"rendered":"Hands-free\u2014Goodby Silverstein & Partners"},"content":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/www.tcaclient.com\/awards2023\/wp-content\/uploads\/2023\/05\/AAA-23-Purple-Gradient-FOR-GOLD.jpg” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.21.0″ _module_preset=”default” width=”auto” max_width=”none” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”|||10%|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]\n

GOLD & Best of Show Award<\/strong><\/p>\n

Cross Platform: Integrated Consumer Advertising Campaign<\/p>\n

Goodby Silverstein & Partners<\/h1>\n

from San Francisco, CA<\/p>\n

Hands-free<\/h2>\n

for Cheetos<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/vimeo.com\/826252592?share=copy” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” width=”auto” max_width=”none” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”21px” text_line_height=”1.8em” custom_margin=”|||10%|false|false” global_colors_info=”{}”]\n

Jeff Goodby,<\/strong> Co-Chairman
Rich Silverstein,<\/strong> Co-Chairman
Margaret Johnson,<\/strong> CCO
Stefan Copiz,<\/strong> Creative Director
Eamonn Dixon,<\/strong> Creative Director
Fabio Santoro,<\/strong> Senior Art Director
Pedro Furtado,<\/strong> Senior Copywriter
Sara Ward,<\/strong> Executive Producer
Charlotte McConnell,<\/strong> Producer
Chris Nilsen,<\/strong> Account Director<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”|||10%|false|false” global_colors_info=”{}”]\n

#WonAnAddy<\/h1>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.8em” custom_margin=”|||10%|false|false” global_colors_info=”{}”]\n

McKenzie Badger,<\/strong> Account Director
Daney Ramirez,<\/strong> Account Manager
Aimee Fung,<\/strong> Assistant Account Manager
Ralph Paone,<\/strong> Group Brand Strategy Director
Gabriella Dishotsky,<\/strong> Brand Strategy Director
Kelly Kikuchi,<\/strong> Junior Brand Strategist
Caitlin Neelon,<\/strong> Communication Strategy Director
Jacob Sperla,<\/strong> Senior Communication Strategist
Howie Mapson,<\/strong> Associate Business Affairs Manager
Rowena Cuejilo,<\/strong> Broadcast Traffic Manager<\/p>\n[\/et_pb_text][et_pb_divider _builder_version=”4.21.0″ _module_preset=”default” width=”35%” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]Video courtesy of Goodby Silverstein & Partners for Cheetos[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”none” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav _builder_version=”4.21.0″ _module_preset=”default” title_font_size=”21px” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

GOLD & Best of Show Award Cross Platform: Integrated Consumer Advertising Campaign Goodby Silverstein & Partners from San Francisco, CA Hands-free for CheetosJeff Goodby, Co-ChairmanRich Silverstein, Co-ChairmanMargaret Johnson, CCOStefan Copiz, Creative DirectorEamonn Dixon, Creative DirectorFabio Santoro, Senior Art DirectorPedro Furtado, Senior CopywriterSara Ward, Executive ProducerCharlotte McConnell, ProducerChris Nilsen, Account Director#WonAnAddyMcKenzie Badger, Account DirectorDaney Ramirez, Account […]<\/p>\n","protected":false},"author":1,"featured_media":645,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"project_category":[8,4],"project_tag":[],"_links":{"self":[{"href":"https:\/\/www.tcaclient.com\/awards2023\/wp-json\/wp\/v2\/project\/644"}],"collection":[{"href":"https:\/\/www.tcaclient.com\/awards2023\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.tcaclient.com\/awards2023\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.tcaclient.com\/awards2023\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tcaclient.com\/awards2023\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":8,"href":"https:\/\/www.tcaclient.com\/awards2023\/wp-json\/wp\/v2\/project\/644\/revisions"}],"predecessor-version":[{"id":920,"href":"https:\/\/www.tcaclient.com\/awards2023\/wp-json\/wp\/v2\/project\/644\/revisions\/920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tcaclient.com\/awards2023\/wp-json\/wp\/v2\/media\/645"}],"wp:attachment":[{"href":"https:\/\/www.tcaclient.com\/awards2023\/wp-json\/wp\/v2\/media?parent=644"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.tcaclient.com\/awards2023\/wp-json\/wp\/v2\/project_category?post=644"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.tcaclient.com\/awards2023\/wp-json\/wp\/v2\/project_tag?post=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}